Neal Freeland

Engineering/marketing manager, family guy. My personal blog with a few work thoughts mixed in.

Online promotions a growing part of media mix

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Online promotions (games, contests, sweepstakes, coupons, price deals) look to become an increasingly important part of the online media mix, according to a report by Borrell Associates. Offline, the ratio of spending on promotions compared to ads is 60:40, while online it is only 22:78. That means that most online budgets are heavily weighted to display and search ads, and that companies are just starting to figure out how to do more effective online promotions. This is a trend that we capitalized on at Live Search early last year when we launched Live Search Club, with dramatic results.

Written by nealfreeland

May 21, 2008 at 11:14 am

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