Neal Freeland

Engineering/marketing manager, family guy. My personal blog with a few work thoughts mixed in.

Yahoo copies Live Search Club

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Imitation is the sincerest form of flattery. I think this has been out on Yahoo for a while, but this celebrity search game is clearly a copy of Live Search Club we launched at Microsoft over a year ago. The game isn’t connected to a loyalty program where players earn tickets they can redeem for prizes. Rather, it is branded Yahoo Games and is sponsored by an advertiser (Ritz). So this looks more like a revenue driver for one of their channels than a pure search marketing program.
 
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Written by nealfreeland

June 11, 2008 at 8:10 pm

Posted in Uncategorized

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