Neal Freeland

Engineering/marketing manager, family guy. My personal blog with a few work thoughts mixed in.

Yahoo copies Live Search Club

leave a comment »

Imitation is the sincerest form of flattery. I think this has been out on Yahoo for a while, but this celebrity search game is clearly a copy of Live Search Club we launched at Microsoft over a year ago. The game isn’t connected to a loyalty program where players earn tickets they can redeem for prizes. Rather, it is branded Yahoo Games and is sponsored by an advertiser (Ritz). So this looks more like a revenue driver for one of their channels than a pure search marketing program.

Written by nealfreeland

June 11, 2008 at 8:10 pm

Posted in Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: