Neal Freeland

Engineering/marketing manager, family guy. My personal blog with a few work thoughts mixed in.

Microsoft + Seinfeld = Worst…ad…ever

with 2 comments

The Seahawks lost to the Bills today 34-10 in an awful game. They just had no rhythm, and even managed to allow a touchdown on a trick field goal. Not a promising start to the season.

But even worse was the Seinfeld ad for Microsoft. It wasn’t funny, and despite my high-priced Kellogg MBA education and 6+ years of marketing experience I couldn’t for the life of me figure out the point of the ad. It was just…odd. And not in the good way, as in off-beat. It seemed to have no point. Near the end Jerry asks Bill if he’s going to make the PC "moist and chewy like cake" and the spot ends "The Future. Delicious." Huh? Contrast that to a couple of really funny ads from Apple that drive a clear marketing point home: "We’re cool and it’s easy to switch from PC to Mac, just visit an Apple store and ask a Genius."

I can’t believe this is what Microsoft has produced after hiring Crispin Porter, and plans to spend $300 m to advertise.

UPDATE: On Sept 17 Microsoft announced that they canceled the rest of the campaign. In typical fashion, they said they are moving to phase II, and everything is going exactly according to plan.

     

     

 

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Written by nealfreeland

September 7, 2008 at 9:03 pm

2 Responses

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  1. I\’m in the middle of *doing* a high priced Kellogg MBA.I hear what you\’re saying about the ad. It\’s no way as direct as Apple\’s campaign.At the same time, I think it would have been difficult for Microsoft to have done something like that – they would have had trouble avoiding the comparison to Apple, and they needed to do something vastly different to Apple.Also – and I\’m totally guessing here – but I think this is meant to change how users feel about Microsoft, rather than a call to action. MS\’s brand has been suffering over the last few years, and maybe they felt that this needed changing first.

    Shahid

    September 15, 2008 at 1:31 pm

  2. Chris

    September 17, 2008 at 10:07 pm


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