Neal Freeland

Engineering/marketing manager, family guy. My personal blog with a few work thoughts mixed in.

Platrium launches rewards

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We launched our rewards program on Platrium this week, giving our consumers Jacks each time they play a game. They can then use their Jacks to enter a prize sweepstakes (we’re still finishing this one up), bid on fun items in an auction, or donate to charity. It’s a nice way to thank people for being members of our community, and to give them a reason to keep coming back to our site.
This is the second rewards program I’ve worked on (the first being Live Seach Club when I was at Microsoft), and it has generated a lot of internal excitement. I’ve been really impressed with how much creativity has gone into selecting the prizes, writing the copy, taking photos, and bringing life to the Platrium brand. We’re a small team and it’s all been done in-house. Marketing agencies that service big companies would charge hundreds of thousands of dollars for this: we’ve done it for far, far less, with much better results. There’s still more to do but we’re really looking forward to seeing how this program impacts our business.
 Special thanks to Direct Technology who helped us build it.

Written by nealfreeland

October 10, 2008 at 10:39 am

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