Neal Freeland

Engineering/marketing manager, family guy. My personal blog with a few work thoughts mixed in.

Bing goes Bang

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Microsoft launched Bing search this week, to really strong reviews (samples Wall Street Journal, TechCrunch, CNet). There are a lot of new features, the design is different, and of course there’s the new brand. A lot of hard engineering work went into it over last couple of years, but basically it’s the same engine underneath delivering the same good results. Only now people are noticing. As a marketer it’s always nice to see how good marketing can get people to take a second look and come to a new opinion. I think people (especially advertisers, data privacy thinkers, and heavy searchers) are really looking for an alternative to Google. They want a competitor to succeed, so the launch is hitting the market with great timing. Google will likely own 70%+ share of the market, but for the health of the internet we all should hope Microsoft can get to ~30%. This launch feels like a strong step on that long path.
Watch for Bing-a-thon (staring Olivia Munn) on Hulu on June 8, 5 pm PST. Should be fun.

Written by nealfreeland

June 4, 2009 at 9:21 pm

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