Neal Freeland

Engineering/marketing manager, family guy. My personal blog with a few work thoughts mixed in.

Announcing Bing Boards

with 2 comments

We announced a new feature this week at a blogger conference in New York City. Bing Boards is an experiment to see if we can get people to provide content to help others with their searches, and we’ve targeted lifestyle bloggers to start. Here are some sample Boards: one, two, three, four, five. It’s taken us months to conceive several ideas, respond to user feedback, pivot in a new direction, and finally land on this feature. We’ve used the best practices of The Lean Startup, and the experience has been much more like my time in start-ups: rather than the traditional Microsoft method of building for scale, we’re building for learning. We’ll see how Bing users react, and I’m sure there are many changes we’ll need to make, but I think we’re on to something.

Boards Party Hats

Martha Stewart

Kelli Stuckart from our editorial team stalks Martha at the conference and tries to convince her to create a board. 🙂

Chen at Blogger Conference

Chen Fang at the conference

Martha and Bing Boards

The team (Chen, Katie, Cathie, Kelli) got a photo with Martha!

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Written by nealfreeland

June 20, 2013 at 10:47 am

Posted in Uncategorized

2 Responses

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  1. It seems like Bing Boards has not caught fire. What do you think? I can find no buzz about it at all and just heard about today when I stumbled on something that mentioned it and I was curious what it was.

    • We’ve had some very successful engagement with top brands like Wikihow and Martha Stuart, though as you note it is a challenge to grow and develop a community. We’ve been learning a lot and are looking to evolve the offering over the next couple of months. Stay tuned!

      nealfreeland

      June 12, 2014 at 10:01 am


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